Apple is “drastically” slicing manufacturing of the iPhone Air and shifting focus towards the iPhone 17 and iPhone 17 Professional fashions, Nikkei Asia stories.
The enterprise publication claims to have discovered of a significant reduce to iPhone Air manufacturing motivated by weaker-than-expected shopper curiosity. Though Nikkei declined to reveal the extent of the manufacturing reduce or which suppliers might be affected, it says that the modifications could also be seen in Apple’s provide chain within the coming months.
A brand new KeyBanc Capital Markets survey for traders reveals “just about no demand for iPhone Air, and restricted willingness to pay for a foldable.” Demand for different iPhone 17 fashions is claimed to be wholesome however measured, with the combo “persevering with to shift towards Professional and Professional Max fashions.” Furthermore, AI options have but to meaningfully affect shopping for choices.
Final week, Japan’s Mizuho Securities mentioned that Apple will cut back iPhone Air manufacturing by a million models this 12 months. In the meantime, Apple apparently plans to extend manufacturing of iPhone 17 fashions by two million models. A separate report claimed that Samsung has canceled plans to launch a successor to its personal iPhone Air rival, the Galaxy S25 Edge, as a result of low gross sales.
Widespread Tales
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