A 2026 Wealth Pulse survey from FTSE Russell discovered that a big majority of prosperous buyers depend on their monetary advisors to make allocations to personal markets. But a considerable variety of advisors haven’t but addressed their purchasers’ curiosity in such allocations.
In a web-based survey of 600 U.S.-based non-public buyers with not less than $500,000 in investable property, 77% stated they spend money on non-public markets by way of a monetary advisor. One other 89% of buyers who make use of an advisor stated they’d allocate to personal markets if their advisor strongly really useful it. With out that advice, 55% of surveyed buyers have been concerned about non-public market investments. Nevertheless, a substantial variety of advisors may be lacking a possibility to assist their purchasers with private-market allocations, in line with FTSE Russell researchers. Solely 26% of buyers stated they held in-depth discussions with their advisor about non-public markets investments. One other 30% haven’t had any such discussions, although they’re concerned about non-public markets.
FTSE Russell additionally discovered a big cut up in prosperous buyers’ curiosity in non-public markets allocations based mostly on age. General, 32% of the surveyed buyers had allotted cash to personal markets. Nevertheless, the determine is way increased amongst millennial buyers. Inside that age group, 67% of prosperous buyers allocate to personal markets vs. 30% of Gen X buyers and 11% of child boomers. That generational divide is prone to linger: 56% of millennial buyers with no allocations to personal markets say they’d think about them sooner or later, in contrast with simply 19% of child boomer buyers.
“Our survey reveals that prosperous buyers have begun to present non-public markets investments a spot of their portfolios. They’re led by savvy millennials who’re already the largest buyers and have the best urge for food to extend their investments,” an FTSE Russell researcher wrote.
The agency discovered the same age cut up amongst buyers who indicated they’d be concerned about allocating to personal markets by way of their office plans. Whereas 77% of office plan contributors stated they’d think about collaborating if their plan supplied non-public market choices, and 35% stated they’d positively take part, the latter determine was a number of occasions increased amongst millennials vs. child boomers. Half of millennial buyers (50%) would positively allocate to personal markets by way of their office plan in comparison with 13% of child boomer buyers.
FTSE Russell carried out its survey on-line from March 18 to March 30 this 12 months. All the respondents to the survey have been aged 25 or older and have been concerned of their family’s monetary decision-making. Over half—393—of the 600 survey respondents held $1 million or extra in investable property, together with by way of allocations to ETFs, mutual funds and particular person shares.
