Will OnePlus observe ASUS and shut down cellphone operations?

Wholesome competitors within the smartphone business is an excellent factor, fostering innovation, pushing limits, and conserving designs attention-grabbing and contemporary. However that is additionally one brutal market to search out your area of interest in, and time after time, we’ve seen main gamers shut up store, even after years of operation. Simply the opposite day, we heard that ASUS was was transferring away from making new telephones, and now a brand new report claims that OnePlus may very well be the subsequent large cellphone model to go the best way of HTC, LG, and so many others earlier than it.

OnePlus, as you might know, stems from BBK and OPPO. And already this yr, there’s been some large motion with OPPO’s holdings, as the corporate introduced that it was reintegrating Realme as a sub-brand (through Reuters). However now, an incendiary new report from Android Headlines claims that OPPO isn’t accomplished cleansing store, and is about to shutter OnePlus as we all know it.

For the second, none of that is official — let’s be very clear on that. OnePlus hasn’t supplied any public indication that it intends to do something however proceed enterprise as typical. Android Authority has already reached out to the corporate for touch upon these allegations, and whereas we haven’t heard again simply but, we’ll replace our protection right here with any response we do obtain.

However as for this report, Android Headlines makes the case that OnePlus has been struggling for market share for years now, and after some particularly disappointing efficiency in India and China, the guardian firm could also be seeking to reduce its losses. A $14B money injection from OPPO failed to alter that trajectory, and up to date rumors of the cancellation of the OnePlus 15s and OnePlus Open 2 foldable are supplied in assist of the speculation that OnePlus is successfully giving up on smartphones.

Like different manufacturers which have shut down their smartphone operations, OnePlus would reportedly hold honoring its assist commitments for present {hardware}, persevering with to launch software program updates — but when there’s any reality to this principle, we might coming to the tip of recent handset launches.

That’s the conclusion Android Headlines involves, anyway — so is there any likelihood that is truly taking place?

Effectively, the gross sales figures are what they’re — OnePlus hasn’t been having a terrific few years, however that’s additionally no proof that it’s not taken with reversing that development. However this report additionally hasn’t simply emerged out of nowhere, and there have positively been some latest rumblings that might counsel issues aren’t fairly proper in the home of OnePlus.

As an example, again close to the beginning of the month when that information broke about OPPO and Realme, famous tipster Yogesh Brar posted to X that some variety adjustments would even be coming to OnePlus. Then, simply this week, Brar has posted {that a} “well-liked model is having inside points and issues won’t work out for them,” earlier than ending his teaser of a 200MP OnePlus flagship with an ominous “However…”

None of this quantities to corroboration, however the truth that a number of sources throughout the business are expressing various levels of concern in regards to the prospects OnePlus faces going ahead makes us no less than curious to dig in a bit of deeper.

For now, we wouldn’t depend OnePlus out of the race till the corporate says as a lot. Whereas it’s had its ups and downs, it’s nonetheless a model with quite a lot of followers keen to take a look at its newest handsets yearly. What have been your favourite OnePlus gadgets? Share your picks, and inform us why you hope OnePlus sticks round, down within the feedback.