March 4, 2026
PRESS RELEASE
Say whats up to MacBook Neo
Apple’s all-new MacBook incorporates a sturdy aluminum design, a surprising 13-inch Liquid Retina show, the ability of Apple silicon, and all-day battery life — all for the breakthrough beginning worth of simply $599
CUPERTINO, CALIFORNIA Apple as we speak unveiled MacBook Neo, an all-new laptop computer that delivers the magic of the Mac at a breakthrough worth, making it much more accessible to hundreds of thousands of individuals world wide. MacBook Neo begins with a gorgeous Apple design, that includes a sturdy aluminum enclosure in an array of attractive colours — blush, indigo, silver, and a recent new citrus. Its beautiful 13-inch Liquid Retina show brings web sites, images, movies, and apps to life with excessive decision and brightness, and assist for 1 billion colours. Powered by A18 Professional, MacBook Neo can fly via on a regular basis duties, from shopping the net and streaming content material, to modifying images, exploring artistic hobbies, or utilizing AI capabilities throughout apps. In reality, it’s as much as 50 % sooner for on a regular basis duties like net shopping,1 and as much as 3x sooner when operating on-device AI workloads like making use of superior results to images,2 in comparison with the bestselling PC with the newest delivery Intel Core Extremely 5. Offering as much as 16 hours of battery life, MacBook Neo permits customers to go all day on a single cost.3 A 1080p FaceTime HD digicam and twin mics make it simple to look and sound nice, and the twin side-firing audio system with Spatial Audio ship crisp, immersive sound. MacBook Neo additionally options Apple’s famend Magic Keyboard for snug and exact typing, and a big Multi-Contact trackpad with assist for intuitive gestures, enabling clean and exact management. Finishing the MacBook Neo expertise is macOS Tahoe, with highly effective built-in apps like Messages, Pages, Calendar, and Safari; seamless integration with iPhone; Apple Intelligence; in addition to broad compatibility with third-party apps. And beginning at simply $599 and $499 for training, MacBook Neo is Apple’s most inexpensive laptop computer ever, offering an unprecedented mixture of high quality and worth. MacBook Neo is on the market to pre-order beginning as we speak, with availability starting Wednesday, March 11.
“We’re extremely excited to introduce MacBook Neo, which delivers the magic of the Mac at a breakthrough worth,” mentioned John Ternus, Apple’s senior vice chairman of {Hardware} Engineering. “Constructed from the bottom as much as be extra inexpensive for much more individuals, MacBook Neo is a laptop computer solely Apple may create. It incorporates a sturdy aluminum design in 4 lovely colours; an excellent Liquid Retina show; Apple silicon-powered efficiency; all-day battery life; a high-quality digicam, mics, and audio system; a Magic Keyboard and Multi-Contact trackpad; and the intuitive and highly effective options of macOS. There’s merely no different laptop computer prefer it.”
Lovely and Sturdy Aluminum Design
MacBook Neo incorporates a superbly crafted aluminum design that’s constructed to final. With its smooth, rounded corners, MacBook Neo appears elegant whereas feeling strong and cozy to carry. At simply 2.7 kilos, it’s additionally simple to hold in a backpack or purse. Bringing a enjoyable contact of persona and elegance to on a regular basis computing, MacBook Neo is available in a spectrum of 4 attractive colours: blush, indigo, silver, and citrus. These colours prolong to the Magic Keyboard in lighter shades and new wallpapers, making a cohesive design aesthetic and making MacBook Neo probably the most colourful MacBook but.
Beautiful 13-Inch Liquid Retina Show
A beautiful 13-inch Liquid Retina show incorporates a 2408-by-1506 decision, 500 nits of brightness, and assist for 1 billion colours, bringing to life sharp, crystal-clear textual content and vibrant photos. The show is each brighter and better in decision than most PC laptops on this worth vary, placing it in a category of its personal. Lastly, an anti-reflective coating supplies a snug viewing expertise in quite a lot of lighting circumstances, permitting customers to observe motion pictures, edit images, or take video calls from wherever.
Apple Silicon-Powered Efficiency
On the coronary heart of MacBook Neo is A18 Professional, enabling customers to energy via issues they do day by day, like shopping the net, creating paperwork, streaming content material, modifying images, and benefiting from AI. Customers can seamlessly work between their favourite apps, like Messages, WhatsApp, Canva, Excel, Safari, and extra. MacBook Neo with A18 Professional is as much as 50 % sooner for on a regular basis duties than the bestselling PC with the newest delivery Intel Core Extremely 5.1 And for extra demanding actions, it’s as much as 3x sooner for on-device AI workloads2 and as much as 2x sooner for duties like photograph modifying.4 The built-in 5-core GPU brings graphics to life whereas taking part in action-packed video games or exploring artistic hobbies. And a 16-core Neural Engine helps quick on-device Apple Intelligence options and on a regular basis AI duties like summarizing notes in Bear or utilizing the Clear Up software within the Images app, whereas guaranteeing person knowledge stays personal and safe. MacBook Neo can also be fanless, so it runs utterly silent.
All-Day Battery Life
Because of the unimaginable energy effectivity of Apple silicon, MacBook Neo delivers as much as 16 hours of battery life on a single cost.3 This makes it an ideal on-the-go companion for work or play, from the classroom to the espresso store, and in all places in between.
Magic Keyboard and New Multi-Contact Trackpad
MacBook Neo options Apple’s much-loved Magic Keyboard, which supplies a snug, exact typing expertise, whereas a big Multi-Contact trackpad lets customers click on, scroll, swipe, and pinch wherever on its floor. The MacBook Neo mannequin with Contact ID allows simple, fast, and safe login authentication, and the power to conveniently authorize purchases utilizing Apple Pay.
1080p Digicam; Twin Audio system and Mics
The 1080p FaceTime HD digicam on MacBook Neo has optimized picture processing to ship vibrant video calls. Twin mics with directional beamforming are designed to scale back background noise and isolate a person’s voice, permitting it to come back throughout loud and clear for a wonderful video conferencing expertise. And twin side-firing audio system with assist for Spatial Audio and Dolby Atmos produce immersive sound for watching a film, listening to music, or utilizing apps like GarageBand.
Important Connectivity
MacBook Neo options two USB-C ports for connecting equipment or an exterior show.5 Each ports can be utilized for charging. MacBook Neo additionally features a headphone jack for wired audio. Wi-Fi 6E supplies quick wi-fi connectivity, and Bluetooth 6 ensures dependable wi-fi connections for peripherals and equipment.
Highly effective Productiveness with macOS
macOS is Apple’s highly effective and intuitive working system for Mac.6 With unimaginable options and built-in apps like Safari, Images, Messages, and FaceTime, macOS allows customers to get began proper out of the field. Apple Intelligence options like Writing Instruments, Dwell Translation, and extra are deeply built-in throughout macOS, elevating the person expertise by bringing intelligence to the apps customers depend on day by day.7 Superior privateness and safety additionally come normal, that includes trade‑main encryption, sturdy virus protections, and computerized free safety updates to assist maintain customers protected.
Seamless Integration with iPhone
iPhone customers can faucet in to Continuity options inbuilt to macOS to make working throughout iPhone and Mac a breeze. Handoff lets customers begin a job on MacBook Neo and proceed it on iPhone, whereas Common Clipboard permits customers to repeat and paste content material between gadgets. With iPhone Mirroring, customers can view and work together with their iPhone instantly on MacBook Neo, and customers switching to Mac for the primary time can use iPhone to conveniently and securely switch settings, recordsdata, images, passwords, and extra.
Constructed with the Setting in Thoughts
MacBook Neo was constructed from the bottom as much as be Apple’s lowest-carbon MacBook, and brings the corporate even nearer to reaching its formidable plan to be carbon impartial throughout its total footprint by 2030. It options 60 % recycled content material — the very best proportion of any Apple product.8 This contains 90 % recycled aluminum total and 100% recycled cobalt within the battery. The enclosure is manufactured with a material-efficient forming course of that makes use of 50 % much less aluminum in comparison with conventional machining strategies. MacBook Neo is manufactured with 45 % renewable electrical energy, like wind and photo voltaic, throughout the provision chain. It additionally meets Apple’s excessive requirements for power effectivity and secure chemistry. Moreover, the paper packaging is 100% fiber-based and might be simply recycled.9
Pricing and Availability
- Prospects can pre-order the brand new MacBook Neo beginning as we speak at apple.com/retailer and within the Apple Retailer app in 30 international locations and areas, together with the U.S. It can start arriving to clients, and shall be in Apple Retailer places and Apple Licensed Resellers, beginning Wednesday, March 11.
- MacBook Neo begins at $599 (U.S.) and $499 (U.S.) for training. It’s accessible in 4 colours — blush, indigo, silver, and citrus. Further technical specs, configure-to-order choices, and equipment can be found at apple.com/mac.
- With Apple Commerce In, clients can commerce of their present laptop and get credit score towards a brand new Mac. Prospects can go to apple.com/store/trade-in to see what their gadget is price.
- AppleCare delivers distinctive service and assist, with versatile choices for Apple customers. Prospects can select AppleCare+ to cowl their new Mac, or within the U.S., AppleCare One to guard a number of merchandise in a single easy plan. Each plans embrace protection for accidents like drops and spills, theft and loss safety on eligible merchandise, battery alternative service, and 24/7 assist from Apple Consultants. For extra data, go to apple.com/applecare.
- Each buyer who buys instantly from Apple Retail will get entry to Private Setup. In these guided on-line classes, a Specialist can stroll them via setup, or give attention to options that assist them profit from their new gadget. Prospects may also be taught extra about getting began and going additional with their new gadget with a At present at Apple session at their nearest Apple Retailer.
- Prospects within the U.S. who store at Apple utilizing Apple Card will pay month-to-month at 0 % APR after they select to take a look at with Apple Card Month-to-month Installments, and so they’ll get 3 % Every day Money again — all up entrance. Extra data — together with particulars on eligibility, exclusions, and Apple Card phrases — is on the market at apple.com/apple-card/monthly-installments.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. At present, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough companies together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV. Apple’s greater than 150,000 workers are devoted to creating the perfect merchandise on earth and to leaving the world higher than we discovered it.
- Testing was carried out by Apple in January and February 2026 utilizing preproduction MacBook Neo techniques with Apple A18 Professional, 6-core CPU, 5-core GPU, 8GB of unified reminiscence, and 256GB SSD, in addition to manufacturing Intel Core Extremely 5-based PC techniques with Intel Graphics, 8GB of RAM, 256GB SSD, and the newest model of Home windows 11 Dwelling accessible on the time of testing. Bestselling PC laptop computer with the newest delivery Intel Core Extremely 5 processor is predicated on publicly accessible gross sales knowledge over the prior six months. Speedometer 3.1 efficiency benchmark examined with pre-release Safari 26.3 on macOS Tahoe, and each Chrome 144.0.7559.110 and Edge 144.0.3719.104 on Home windows 11 Dwelling. Efficiency exams are carried out utilizing particular laptop techniques and replicate the approximate efficiency of MacBook Neo.
- Testing was carried out by Apple in January and February 2026 utilizing preproduction MacBook Neo techniques with Apple A18 Professional, 6-core CPU, 5-core GPU, 8GB of unified reminiscence, and 256GB SSD, in addition to manufacturing Intel Core Extremely 5-based PC techniques with Intel Graphics, 8GB of RAM, 256GB SSD, and the newest model of Home windows 11 Dwelling accessible on the time of testing. Bestselling PC laptop computer with the newest delivery Intel Core Extremely 5 processor is predicated on publicly accessible gross sales knowledge over the prior six months. Adobe Photoshop 2026 27.3.0 examined utilizing the next filters and features: tremendous zoom, depth blur, JPEG artifact elimination, type switch, photograph restoration, and panorama mixer. Efficiency exams are carried out utilizing particular laptop techniques and replicate the approximate efficiency of MacBook Neo.
- Testing was carried out by Apple in January 2026 utilizing preproduction MacBook Neo techniques with Apple A18 Professional, 6-core CPU, 5-core GPU, 8GB of unified reminiscence, and 256GB SSD. Wi-fi net battery life examined by shopping 25 fashionable web sites whereas related to Wi-Fi. Video streaming battery life examined with 1080p content material in Safari whereas related to Wi-Fi. All techniques examined with show brightness set to eight clicks from backside. Battery life varies by use and configuration. See apple.com/batteries for extra data.
- Testing was carried out by Apple in January and February 2026 utilizing preproduction MacBook Neo techniques with Apple A18 Professional, 6-core CPU, 5-core GPU, 8GB of unified reminiscence, and 256GB SSD, in addition to manufacturing Intel Core Extremely 5-based PC techniques with Intel Graphics, 8GB of RAM, 256GB SSD, and the newest model of Home windows 11 Dwelling accessible on the time of testing. Bestselling PC laptop computer with the newest delivery Intel Core Extremely 5 processor is predicated on publicly accessible gross sales knowledge over the prior six months. Examined with Affinity v3.0.3.4027 utilizing the built-in benchmark 30000. Efficiency exams are carried out utilizing particular laptop techniques and replicate the approximate efficiency of MacBook Neo.
- MacBook Neo options two USB-C ports — USB 3 (left) and USB 2 (proper). Exterior show connectivity supported on left USB 3 port solely.
- macOS Tahoe is on the market as a free software program replace. Some options will not be accessible in all areas or in all languages. See necessities at apple.com/os/macos.
- Apple Intelligence is on the market in beta with assist for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese language (simplified), Chinese language (conventional), Japanese, and Korean. Some options will not be accessible in all areas or languages. For characteristic and language availability and system necessities, see assist.apple.com/en-us/121115.
- Product recycled or renewable content material is the mass of licensed recycled materials relative to the general mass of the gadget, not together with packaging or in-box equipment. Comparability excludes equipment.
- Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations.
Press Contacts
Starlayne Meza
Apple
Apple Media Helpline
