Wednesday, February 4, 2026

Matcha and Clairo: What’s the “performative male” pattern on TikTok?

If you happen to stay in a significant metropolis, you may need seen what seems to be like a hipster drag present taking part in out in a park or on a sidewalk lately: a parade of younger males strutting with tote luggage, holding up feminist literature, and exhibiting off their newly bought vinyls.

That guess wouldn’t be completely unsuitable. Over the previous month, Gen Z has been holding public contests all around the nation, and even internationally, awarding one of the best impressions of a “performative male,” the newest meme taking off on TikTok.

The slang is a bit deceptive. A “performative male” doesn’t carry out conventional masculinity à la a “health club bro.” Moderately, he’s curated a notably alt, mental, and, in Gen Z phrases, “delicate” aesthetic, usually with the aim of attracting progressive girls. Different markers of a “performative male” embrace ingesting matcha, studying bell hooks, listening to girls singer-songwriters, and carrying emergency tampons. Suppose Jacob Elordi when he was photographed with three totally different books on his individual, or Paul Mescal publicly admiring Mitski.

The pattern appears to be largely in good enjoyable, poking enjoyable at males who do, the truth is, genuinely like matcha and Mitski. It’s partially impressed by the slew of movie star lookalike contests final yr that highlighted folks’s enjoyment of dressing up in foolish costumes, in addition to their need for a public sq.. As Seattle’s “performative male” contest winner, Malik Marcus Jernigan, informed me, many of the males taking part, together with himself, casually embody the joke.

“My buddy had despatched me the flyer saying I had an excellent likelihood at profitable, so I made a decision to take part to make them proud,” says Jernigan, a 24-year-old musician. “I really feel as if for probably the most half it’s both ‘performative males’ poking enjoyable at themselves or girls poking enjoyable at them on-line — all lighthearted in nature.”

However there’s additionally a darker interpretation: Perhaps these males are usually not what they appear, and maybe their tastes and behaviors are all a deception. The “performative male” has joined a bunch of suspicious masculine archetypes that got here earlier than it, just like the two-faced “spouse man” and poisonous “male manipulator.”

So how did these signifiers of a “performative male” come to fall below suspicion? Must you actually be fearful about relationship a person who listens to Clairo? Is it so unhealthy to be “performative,” when gender is inherently a efficiency?

How the web’s nicest guys got here to be suspect

From “hipsters” to “delicate boys” to its extra derogatory offshoot, “cuckboi,” the web has lengthy questioned the integrity of this style of males who eschew conventional representations of masculinity, both by their private model or consumption habits.

Within the age of TikTok, the typical individual, even one who doesn’t stay in Bushwick, has change into much more accustomed to males who embrace a way of freedom round gender. In accordance with Jordan Foster, assistant professor of sociology at MacEwan College, the app has given common males a “traditionally novel public visibility, making a major distinction to their public presentation and likewise their potential to play with their gender presentation.”

Nonetheless, this publicity to and wider acceptance of this style of males hasn’t precisely made us much less confused about them. On the one hand, they’re usually assumed to be emotionally clever and “unproblematic,” politically progressive if not outrightly feminist. However is it actually all an act?

It looks as if the web is caught in a perpetual cycle of glorifying and later questioning the integrity of those males every time they achieve publicity. Pop singer Harry Types, for instance, was as soon as lauded for dancing with males in his music movies and sporting female articles of clothes. For a time, although, he additionally confronted costs of “queer-baiting,” a time period to explain the appropriation of queer aesthetics by straight, cis males for their very own private {and professional} benefit.

Foster finds that skepticism round males who don these aesthetics is partly a dialog round privilege. “The critique is that males are reaping the type of social and symbolic set of rewards for taking part in these feminized and generally queer aesthetics with out bearing any of the prices which have usually circled round queer and marginalized males or girls,” Foster says.

Styles wearing a sparkly red jacket and no shirt onstage

Harry Types performing on the BRIT Awards on February 11, 2023.
Gareth Cattermole/Getty Photos

In his research on “radical” masculinities on TikTok, Foster discovered that the boys who really feel comfy sporting clothes or ingesting matchas are sometimes males who already possess “masculine capital” — i.e., they’re cisgender, white, conventionally engaging, center or higher class — permitting them to dabble in these aesthetics extra securely. He provides that these “softboy” signifiers usually have the reverse impact of “focalizing their typical attractiveness.” Take, for instance, Types sporting a pink fringe vest that shows his six-pack abs, or actor Jeremy Allen White sporting tiny shorts that showcase his muscular quads.

It isn’t simply that these signifiers appear strategic or shallow, however moderately, they will learn as deceptive. The MeToo motion confirmed us that even supposed “good guys” might be able to alleged manipulation and abuse — that the truth is, they may use their enlightenment as a sort of defend. Now, the sort of man who goes to remedy whereas additionally treating his associate badly has change into flattened right into a starter-pack-style meme. And the faux-enlightened man has change into a frequent commentary in popular culture.

In what might be learn as an effort to rehabilitate his picture following allegations of home abuse from his ex-wife Angelina Jolie, Brad Pitt has taken on a extra gender-fluid method to trend. Earlier than actor Jonathan Majors obtained two misdemeanor costs in a domestic-violence case final yr, he did a viral journal shoot sporting all pink and mentioned how his concept of masculinity concerned “kindness” and “gentleness.” These have been main celebrities with PR groups. Might their gender flexibility have been an try and push back unhealthy press? It’s inconceivable to say, however what observers have seen does coloration the discourse.

Is there an excessive amount of mistrust between the sexes?

Nonetheless, it’s additionally necessary to acknowledge the extent to which these speedy judgments can impede younger folks’s social lives. Playboy editor Magdalene J. Taylor, who additionally writes the intercourse and relationship e-newsletter Many Such Instances, says that the “performative male” pattern is “aligned with a lot of the hostility we’re seeing in relationship writ massive: we don’t belief that anybody’s intentions are good.”

This hostility is seen within the stage of suspicion, surveillance, and arbitrary guidelines that issue into relationship proper now. From the quantity of hyperspecific and downright nonsensical relationship necessities which might be mentioned on TikTok to whisper-network apps that primarily encourage gossip moderately than security, it looks as if many individuals have overlooked what a wholesome stage of discernment in relationship seems to be like.

Taylor says, out of all of the legit warning indicators that males can show, somebody’s model of costume or tastes in books is probably not the factor to deal with. And doing all your greatest to draw a possible associate isn’t inherently misleading.

“Whereas mendacity and obfuscating your id for sexual ends is, in fact, unsuitable and doubtlessly even assault, studying a e-book you imagine girls will discover interesting just isn’t a lie,” she says. “It’s a completely regular, well-established social observe of making an attempt to narrate to the alternative intercourse.”

Total, although, Taylor says that the extent of humor women and men are injecting into the “performative male” pattern could recommend that individuals are slowly pushing away from the concept a person’s look and pursuits, particularly concerning issues which might be woman-coded, require additional inspection. A variety of dudes may simply put on and devour quite a lot of the identical fundamental stuff proper now, and if it simply so occurs that progressive girls find it irresistible, so be it.

“It’s not a counterattack to ‘wokeness’ per se, however a realization that a number of the rhetoric of ‘wokeness’ round heterosexual relationship relations imposed new restrictions that didn’t truly liberate us,” Taylor says. “We’re circling again to a spot the place it’s okay to confess that you’re a individual with needs, and that you simply may act accordingly.”


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