Again in 2012, an Apple retail worker named Sam Sung went viral as a result of his identify is much like Samsung, certainly one of Apple’s fundamental opponents. In a current interview with Enterprise Insider, he detailed that interval in his life, how Apple responded, and he defined why he in the end modified his identify.
Somebody posted a picture of Sung’s Apple enterprise card on Reddit in 2012, and it unfold quickly. Apple known as him and requested him if he was conscious of the publish, and he turned paranoid that he would lose his job.
“I used to be so scared, and I simply needed to maintain my head down and keep employed,” he stated.
After a reporter approached him whereas he was at work, Apple pulled Sung from the shop ground, and staff had been instructed to not establish him when clients got here in and requested. Apple additionally took away his enterprise playing cards. Sung pretended to be another person when a buyer requested, and ultimately, the joke died off.
Sung ended up leaving Apple in 2013 as a result of he needed to maneuver on from retail, and in 2014, he ended up auctioning off his outdated enterprise playing cards and items of his former uniform for charity.
Sung did not change his identify till after he left Apple, however his resolution to take action was a direct results of going viral. He stated he “did not wish to be recognized for being an web joke.”
He in the end determined to vary his final identify to Struan, which he says is the identify of certainly one of his favourite locations in Scotland. Although he would not remorse his identify change, he says that he needs he might inform his youthful self to “see it as a humorous factor” and never stress out about his job.
