Cisco 360 Accomplice Program for MSPs and Managed Companies

Technological innovation, supercharged by AI, is reshaping buyer expectations. Companies now demand outcomes—delivered with simplicity and agility—not simply expertise merchandise. This shift has propelled managed providers to the forefront of our {industry}, making it a essential differentiator and a prime precedence for our companions. 

At Cisco, we’re dedicated to empowering our companions’ success on this transformation. As Tim Coogan, SVP, World Accomplice Gross sales  states, it is a keystone of our channel technique and the brand new Cisco 360 Accomplice Program: 

“Our prospects are telling us loud and clear that managed providers are more and more how they undertake transformative expertise. And our companions are telling us that this enterprise mannequin is the place they anticipate the largest development. That makes managed providers essential to Cisco’s future as effectively. Because of this we’ve constructed managed providers into the muse of the Cisco 360 Accomplice Program—as a result of we consider in assembly prospects the place they’re and empowering companions to ship outcomes that matter most.”

Buyer Demand Meets Accomplice Precedence

The information is evident: managed providers are the first development driver for B2B IT channel companions. A February 2025 Canalys survey of over 1,000 world respondents discovered that 49% named managed providers their most necessary income alternative, far outpacing {hardware} gross sales at 16% with different initiatives following at precipitously smaller charges. The survey additionally recognized managed providers as the highest contributor to gross margin.¹ 

This give attention to managed providers makes excellent sense when you think about the tangible benefits for companions:

• Boosted Profitability: Managed providers create predictable, recurring income streams with larger margins that may be optimized over time, boosting investor confidence and supporting funding concerns. 
• Enhanced Buyer Engagement: Managed providers allow a full lifecycle engagement, making certain you might have continuous causes to have interaction along with your shoppers—from touchdown the preliminary sale and serving to the client onboard and undertake the answer to increasing the chance and renewing—resulting in elevated lifetime values, mindshare, and satisfaction. 
• Strategic Worth: By specializing in enterprise outcomes as an alternative of speeds and feeds, you elevate from being a vendor to an integral strategic advisor. It’s a lot tougher for a competitor to enter an account when the client feels compelled to name you first to debate new priorities. 

Cisco’s 3P Technique: Our Dedication to Your Managed Companies Journey 

I’ve beforehand written about Cisco’s dedication to MSPs via our “3P” technique: Platform, Desire, and Efficiency. This multi-faceted method continues to seize what’s most important for our shared success because the Cisco portfolio, our companions, and our companion program are always evolving.

• Platform: Begin with Nice Know-how –  Our “One Cisco” portfolio brings collectively the unparalleled power of our industry-leading expertise. From networking and safety to observability and collaboration, our platforms are designed with APIs for seamless integration, centralized administration, and automation. We proceed to spend money on MS-specific product managers who perceive the options wanted for operational success at scale, enabling you to ship complete, outcome-based options.
• Desire: The Keystone of Our Technique – We’re dedicated to elevating and simplifying the companion expertise for you as an MSP. This consists of offering a wealthy set of instruments and sources, delivered by {industry} specialists, that will help you combine platforms, optimize your apply maturity, and speed up your managed providers enterprise. We need to scale back the time and value of your evolution, regardless of the place you’re in your journey.
• Efficiency: Rewarding Your Progress – The Cisco 360 Accomplice Program is designed to reward companions for development and for increasing their Cisco capabilities. It’s about recognizing your investments and celebrating your success in delighting prospects. We’re aligning you to the Cisco area sellers via frequent metrics and supplying you with managed services-specific, portfolio aligned Cisco Powered Companies.

Accomplice Managed Companies: Embedded All through the Cisco 360 Accomplice Program

Single labels now not outline a expertise companion. As a result of most companions now function a number of practices, managed providers are deeply embedded within the Cisco 360 Accomplice Program—not as an add-on, however as a elementary measure of success. Your managed providers apply maturity and demonstrated capabilities immediately contribute to your Accomplice Worth Indices (PVIs), that are central to unlocking your designations and advantages.

Right here’s how managed providers present up within the related metric classes:

• Foundational: We acknowledge your progress in constructing a strong managed providers apply, together with devoted roles and working a Community or Safety Operations Middle (NOC/SOC). Our three-level Managed Companies Apply Maturity framework, aligned with the TSIA LAER buyer engagement mannequin, helps you at each stage of your journey.
• Capabilities:  These metrics mirror your group’s experience via Black Belt enablement and Cisco profession certifications. Companions with a Managed Companies Apply Maturity can earn extra advantages by sharing capabilities from a Middle of Excellence throughout a number of international locations via a versatile Hub and Spoke mannequin.
• Efficiency: Your managed providers bookings (ACV/TCV) and your use of MS-specific shopping for applications—the Managed Companies Enterprise Settlement (MSEA) and Managed Companies License Settlement (MSLA)—immediately enhance your efficiency metrics. Flagging your managed providers bookings additionally helps justify continued funding in MSP-focused options and specialists.
• Engagement: Managed providers naturally embody full lifecycle engagement—from touchdown and adoption to growth and renewal. These motions translate immediately into your Engagement actions and Cisco 360 outcomes.

Reaping the Rewards of Managed Companies Success

Success in managed providers is effectively rewarded within the Cisco 360 Accomplice Program.

• Differentiation: Reaching Cisco Powered Companies designations helps you stand out. They’re searchable within the enhanced Accomplice Locator, which helps prospects, Cisco sellers, and different companions discover you primarily based on demonstrated strengths.
• Programmatic Discounting: We respect that MSPs drive architectural desire. Programmatic discounting, aligned to your Apply Maturity and Cisco Powered Service attainment, helps you quote and promote with velocity and profitability, permitting you to populate your service catalog with well-priced affords.
• Cisco Accomplice Incentives (CPI): Again-end incentives via Cisco Accomplice Incentives (CPI) additionally improve your profitability. CPI rewards you for promoting the newest Cisco improvements—for instance, Wi-Fi 7 merchandise carry a better incentive than Wi-Fi 6E. Your earnings develop as you spend money on your Managed Companies Apply Maturity and capabilities, and attaining the Most popular designation unlocks an extra CPI bonus.
• Deal Registration: Protects your pursuits in aggressive conditions, whether or not you’re looking a brand new brand, teaming with a Cisco gross sales group, or pursuing a renewal. It helps us handle forecasts and rewards you for constructing this movement into your gross sales course of.

These are just some of the methods we reward your success!

Your success with managed providers is important to our mutual development. The Cisco 360 Accomplice Program is designed to create a flywheel impact: as you make investments and ship worth, you’re rewarded, enabling additional development. Once we each make investments, we succeed collectively in a market ripe with demand.

Act Now: Your Path to Success

Maximize the Cisco 360 Accomplice Program transition alternative by:

• Investing in Cisco Platforms: Construct and improve your managed providers utilizing the industry-leading One Cisco portfolio.
• Reaching Cisco Powered Companies: Differentiate your providers and achieve higher visibility available in the market.
• Advancing your Supplier Function degree: These investments immediately translate to Cisco 360’s Managed Companies Apply Maturity and defer the necessity for added validations for 18 months or extra from the launch on January twenty fifth
• Leveraging MS-Particular Shopping for Applications: Optimize your profitability by using software program shopping for applications designed for MSPs.
• Flagging Managed Companies in CCW: Guarantee your contributions are precisely tracked and acknowledged to assist us scale investments that assist your wants.
• Using the Accomplice Expertise Platform (PXP): Monitor your Accomplice Worth Indices and metrics to see how your efforts translate into program advantages.

Cisco is deeply dedicated to making sure our MSP companions have the platforms, sources, and incentives to develop profitably. By embracing managed providers with Cisco, you may unlock new ranges of worthwhile development and create lasting worth in your prospects, all of which you will note mirrored within the Cisco 360 Accomplice Program

Collectively, we will obtain outstanding success. #GoManaged