A pair of market intelligence experiences present that the Apple Watch and AirPods proceed to dominate the worldwide market of their respective classes.
Nonetheless, Apple’s long-held lead within the smartwatch market is now being challenged by Huawei, in line with the newest estimates …
AirPods
Market intelligence firm Counterpoint Analysis has printed a pair of experiences, the primary on the in-ear headphone market – a class technically known as TWS (true wi-fi stereo).
Apple’s new mannequin lineup has reinvigorated the market, and the upcoming launch of the AirPods Professional 3 is predicted to stimulate substitute demand amongst current Professional customers with its enhanced healthcare options and immersive audio expertise. Nonetheless, because of the excessive worth level of the Professional mannequin, it’s unlikely to drive development when it comes to cargo volumes.
A extra noticeable improve in quantity is predicted round 2027, when the usual AirPods and a brand new ANC-equipped model are launched.
The agency experiences that Apple’s share of the worldwide market stays static (down 0.4%) at round 21%. This leaves it the undisputed market chief, with second-placed Huawei at simply 8%, and no different manufacturers with greater than 5% of the market.
Apple Watch
Within the smartwatch market, Apple for a few years held a market share of greater than 50%, accounting for a transparent majority of gross sales. That couldn’t final eternally, in fact, and Apple’s share has steadily shrunk to an estimated 20% immediately.
That also leaves the Cupertino firm the market chief, with second-placed Huawei at 16%.
Regardless of witnessing a YoY decline for the sixth consecutive quarter, Apple retained its prime place within the international market, pushed by its rising iOS consumer base.
Nonetheless, with Apple’s share persevering with to shrink whereas Huawei enjoys speedy development amid its continued push past its conventional strongholds of China and India, that place might change within the subsequent yr or two.
Robust performances from Huawei, Imoo and Xiaomi [meant] these main Chinese language manufacturers not solely strengthened their foothold within the home market but additionally gained traction internationally, intensifying competitors for established international gamers.
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