Wednesday, February 4, 2026

Here is how Apple Shops are combating iPhone 17 scratches

Apple Shops are taking two necessary steps to attempt to stop scratches and marks on their show models.

For the reason that launch of the iPhone 17 lineup, there have been considerations about scratches on the again glass and digital camera plateau. Customers virtually instantly seen scratches and marks on Apple Retailer show models. I seen some too:

Problematic MagSafe stands

In response, Apple stated that they’d investigated and decided the reason for the marks to be brought on by worn-down MagSafe stands. From 9to5Mac’s Probability Miller:

Apple tells me it has decided these imperfections are brought on by worn MagSafe stands utilized in some shops. It additionally clarifies that the marks aren’t scratches, however reasonably materials switch from the stand to the cellphone that’s detachable with cleansing. The corporate says it’s working to handle these issues on the shops, presumably by changing the worn MagSafe stands. Different iPhones on show are additionally affected by this, together with iPhone 16 fashions.

The MagSafe stands in Apple Shops are much like the MagSafe chargers that they promote, in that they’ve a metallic ring round them. While you elevate the cellphone off the stand, it’s very straightforward to hit that ring, and it appears that evidently the ring can get scuffed and chipped over time.

How Apple is fixing the issue

Not too long ago, some buyers seen that Apple Shops had begun placing silicone rings across the edges of their stands. For instance, at Apple’s newest Ginza retailer:

Nonetheless, these silicone rings don’t repair fashions that had been already scratched. Bloomberg’s Mark Gurman particulars how Apple is tackling this difficulty in at present’s Energy On publication:

Previously few days, Apple company contacted retail retailer workers, telling them that they should extra often clear the backs of demo models by mixing a salt substance with their regular resolution.

Whereas we don’t know the precise combination Apple is utilizing, I used to be curious if I might attempt to replicate the impact. My very own iPhone 17 Professional acquired some marks from utilizing a stand on the Apple Retailer throughout setup. I combined up water and a few sea salt and it truly did work:

In fact, your mileage might fluctuate, however this was far simpler than water and isopropyl alcohol for me.

Ultimate ideas

It was such a nice shock to see that I used to be in a position to take away the scratches from my iPhone! Can you do the identical? Let me know down within the feedback.


My favourite Apple equipment:

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