It’s ironic that we’re a agency with ten content material creators and all these large blogs however we’ve by no means actually paid a lot consideration to what our company web site seems to be like or the way it works. It was simply at all times an afterthought. Till as we speak.
Our outdated web site was advantageous. It simply didn’t do something for anybody. A spot for shoppers to log in or to place a face with a reputation. There was no storyline, no emotional sweep, nothing showcasing our individuals or our tradition. RWM is among the most enjoyable, particular locations in all of economic recommendation (I’m biased, however nonetheless), and that needed to come throughout in the best way we offered ourselves on-line. That was the project.
We put our Chief Working Officer and information analytics boss Nick Maggiulli in control of the challenge. He nailed it! Particular thanks to steer designer John Saunders and all of the individuals at 5Four Digital for taking our imaginative and prescient and turning into one thing usable and enjoyable.
Lots of people I’ve proven it to have stated there’s somewhat little bit of an Avengers Assemble! vibe with the best way our characters are entrance and middle in entrance of the Manhattan skyline and after I heard it, I noticed it instantly.
Serving to traders make nice choices and saving them from hurt is what now we have at all times been about, for the reason that agency’s founding ten years in the past. And we nonetheless stand on it. Now and ceaselessly.
