Any guesses which cities are on the prime of RentCafé’s hottest rental markets in the beginning of 2026? Miami? Phoenix? Austin?
Attempt Cincinnati, Atlanta, and Minneapolis. They point out a quiet shift towards reasonably priced, job-rich metros that small buyers also can purchase into and presumably money move from. Whereas the coasts boast luxurious residing and high-end jobs, early knowledge point out that the very best alternatives for staff and buyers over the subsequent few years may lie within the Midwest and inside South.
What RentCafé’s New Rankings Actually Present—and What They Don’t
RentCafé primarily based its rating system on renter conduct on its platform. To collate the record that gauges renter demand, the location examined 4 particular areas and ranked markets accordingly:
- House availability
- Favorited listings
- Saved searches
- Web page views
Cincinnati rose to the highest spot on the again of some spectacular stats. The variety of flats favored by potential renters jumped 81% yr over yr, whereas saved searches climbed 14% by late 2025, and web page views climbed 3%. Atlanta’s second-place spot was pushed largely by potential renters from New York and throughout Georgia, suggesting ongoing in-migration from pricier markets.
Minneapolis had been a earlier RentCafé prime spot holder, and on the time the information was collected, favorited listings had been up 29% yr over yr, fifth for whole saved searches and ninth for web page views. Nonetheless, this was collected earlier than the ICE immigration crackdown within the metropolis, which triggered unrest and affected rental actual property occupancy and the tempo of latest builds, in keeping with experiences within the Star Tribune and Multifamily Dive.
General, RentCafé’s report confirmed that the Midwest accounted for 11 spots and the South accounted for 10 spots on its annual record, reflecting primarily affordability, livability, and the facilities accessible in leases and surrounding areas in conventional blue-collar cities like Minneapolis, Cleveland, and Detroit, in addition to in Western markets like Santa Ana, California.
That’s to not say that high-demand massive metros like Dallas, New York, Chicago, and Miami are flagging. In truth, even with 500,000 new flats coming to these areas, knowledge exhibits that discovering a emptiness there stays a problem.
Why Center America Is Surging
The affordability disaster is on the crux of Individuals’ want to maneuver to cheaper markets. In accordance with The Wall Road Journal, total residing bills in a number of Midwest metros are about 8.5% beneath the U.S. common.
A WSJ/Realtor.com Rising Housing Markets Index for winter 2026 discovered that Midwest markets with respected universities, sturdy medical infrastructure, and manufacturing hubs had been significantly resilient. Matching these attributes with affordability, median house costs had been largely between $240,000 and $400,000, and the price of residing was under nationwide norms.
In accordance with a current LendingTree research, Individuals are paying “a whole bunch of additional {dollars} in lease”—about 40% extra for one- and two-bedroom flats—than even 5 years in the past, whereas wages haven’t saved tempo, placing an amazing squeeze on renters and ushering a migration to extra reasonably priced cities.
The housing business has responded by bringing hundreds of latest flats to the rental market, rising residential development begins 5.2% month over month to 1.428 million models as of July 2025, with new residence development up by greater than 50% throughout two months in mid-2025, in keeping with the Commerce Division’s Census Bureau knowledge, as quoted by Reuters.
Nonetheless a Persistent Scarcity of Housing
The Nationwide House Affiliation and the Nationwide Multi-Household Housing Council launched a joint assertion on the eve of President Trump’s State of the Union handle, citing the necessity for extra housing to ease the affordability disaster, saying:
“Neither one speech nor one single federal coverage goes to resolve the housing affordability challenges we face. As a substitute, assuaging the housing scarcity requires a sustained dedication to constructing housing of every kind, backed by private and non-private funding, via public-private partnerships and free of outdated guidelines that sluggish development and drive up prices. It additionally requires the administration to lean into what we all know works—constructing extra housing—and resist repeating errors of the previous.”
Studying the Information for Smaller Traders
Clearly, cheaper, extra reasonably priced markets round employment hubs are a vital play for smaller buyers in search of secure rental revenue. A current report from Financial institution of America confirmed that the exodus of residents from high-cost areas resembling Los Angeles and New York to smaller Southern cities is fueling out-of-state migration, concluding that “affordability and local weather stay the 2 largest magnets—and the 2 largest push elements.”
‘The Straw That Breaks the Camel’s Again’
Minneapolis presents a cautionary story for buyers. Within the turbulent political local weather, cities with excessive immigrant populations that face deportation drives by ICE may have extreme repercussions for landlords.
Chris Nebenzahl, vice chairman of rental analysis at John Burns Analysis and Consulting, advised Multifamily Dive that in some buildings, immigration enforcement “may very well be the straw that breaks the camel’s again,” significantly for homeowners dealing with loans originated in 2021 which can be coming due amid larger vacancies and decrease lease rolls.
Nebenzahl added that the mixture of previous provide points and now a requirement shock from immigration coverage “is absolutely placing some of us in a little bit of a lurch from an occupancy perspective.” Different landlords in Florida and Texas advised the outlet that they’ve additionally seen detrimental results on leasing and occupancy when ICE enforcement depth is especially excessive.
It’s nonetheless too early, amid persevering with ICE raids, to see how lengthy it takes for leasing exercise to return to earlier ranges after enforcement exercise in an space rescinds.
Remaining Ideas
The rental market stays extremely fluid within the U.S., with the shifting financial local weather having a pronounced impact on rental exercise, significantly with the arrival of distant work, which implies many individuals are much less prone to keep in an costly metropolis for a job. There was a shift towards extra reasonably priced, climate-friendly areas.
RentCafé’s record is fascinating as a result of it’s not one documented after the very fact however one primarily based largely on on-line exercise, which is an indicator of future motion. That’s why it’s good to mix RentCafé knowledge with lease development knowledge to see how curiosity interprets into motion.
In accordance with analysis agency Arbor Realty Belief, Minneapolis completed 2025 because the second-strongest multifamily lease development market within the nation, with 2% development and a mean lease of about $1,497 per unit.
For small landlords, the play is easy: Comply with the cash. Bigger residence buildings are being constructed at a clip, however not everybody desires to dwell in a constructing with a whole bunch of different individuals.
Consequently, single-family rental homes in these markets are coveted, in keeping with Nationwide Mortgage Skilled, which experiences that simply 13.7% of single-family leases are occupied by renters—a decade low. Discovering pockets of accessible single-family and small multifamily properties in these markets ought to guarantee sturdy demand.
