Each severe lifter learns the lesson finally. The complement that promised them every part hardly ever delivers on half. The routine that appears too good to be true normally is. The basics, whereas boring, are the one issues that maintain working yr after yr.
What Is Momentous?
In a complement business crowded with shortcuts, influencer hype, and trend-driven formulation, Momentous has grown by doing the alternative. The corporate has slowed issues down. It has questioned whether or not merchandise ought to exist in any respect. It has turned down income, dumped stock, and accepted short-term losses in favor if long-term credibility.
“We have now to earn the best to be the chief each single day,” Byers informed Muscle & Health. “What we’ve achieved previously doesn’t matter.”
This mindset isn’t the results of enterprise college or advertising playbooks. It got here from elite sport, the place efficiency is unforgiving, restoration is sacred, and belief is non-negotiable. Additionally it is what caught the eye of Arnold Schwarzenegger, a man who has seen greater than six many years of health developments rise and fall and is aware of precisely which of them are constructed to final.
For Byers, Momentous has grow to be a private quest to assist mend the damaged relationship between efficiency vitamin and the individuals who depend on it. As soon as that’s achieved, promoting extra dietary supplements will hopefully quickly comply with.
Jeff Byers Is Bringing Again Belief To Efficiency Vitamin
Momentous didn’t begin as a shopper complement firm. It began as a query rooted in high-performance environments. “How can we democratize excessive efficiency?” Byers mentioned.
That query got here from expertise, not concept. Earlier than turning into a founder, Byers lived inside methods the place preparation, and belief have been non-negotiable. He performed offensive line for USC within the mid-2000s, anchoring the entrance throughout some of the demanding stretches in this system’s historical past.
For any linemen, success is constructed on repetition and self-discipline. The work they do isn’t glamorous and oftentimes goes unheralded, however the penalties of slicing corners are normally quick.
Byers carried that very same mentality into the NFL, the place he loved a cup-of-coffee stint, and the usual sharpened even additional. On the skilled degree, dietary supplements aren’t simply life-style add-ons or advertising experiments. They’re inputs that have an effect on availability, restoration, and longevity. What goes into your physique reveals up on movie. Errors aren’t simply summary—they will value you your job.
“At that degree, high quality isn’t a desire,” Byers mentioned. “You’re not guessing. You’re trusting methods which have been examined, verified, and confirmed over time.”
That atmosphere formed how Byers thinks about efficiency vitamin. Elite athletes don’t chase novelty. They depend on individuals and merchandise that work persistently and quietly. That perspective adopted him when he transitioned out of soccer and commenced constructing Momentous.
From the start, the corporate surrounded itself with dietitians, researchers, train physiologists, and advisors working throughout skilled and collegiate sports activities. These relationships weren’t constructed by means of endorsements or advertising spend. They have been fashioned by means of proof. “We promote into each NFL workforce proper now,” Byers mentioned. “And you’ll’t purchase that belief. It’s a must to earn it.”
Groups demand transparency, verification, and merchandise that can be utilized day by day with out danger and guesswork. Momentous met these calls for after which made a deliberate resolution to deliver that very same normal to on a regular basis people.
“What we noticed was that what’s getting used on the most elite ranges usually by no means makes it to the patron,” Byers mentioned. “Not as a result of individuals don’t care, however as a result of there haven’t been nice choices.”
Momentous was by no means designed to impress on the floor. It was constructed to carry up over time. Like an offensive line, its success will depend on fundamentals achieved appropriately, rep after rep, lengthy earlier than anybody notices.
That athlete’s mindset stays central to every part Byers does. When he talks about requirements, consistency, and incomes belief, he isn’t talking as a founder making an attempt to distinguish a model. He’s talking as somebody who understands what occurs when preparation fails and why shortcuts normally are normally uncovered.
Why Is Belief Damaged within the Complement Business?
Regardless of its measurement, the complement business stays deeply misunderstood and extensively distrusted. Byers believes that distrust has been earned.
“There’s simply a lot noise,” he mentioned. “I get requested about components I’ve by no means heard of, and I dwell on this business.”
Merchandise promise speedy outcomes. Labels spotlight obscure compounds and specialty flavors. Advertising emphasizes extremes as a substitute of fundamentals. Shoppers are left making an attempt to decode which claims matter and that are distractions.
“In soccer phrases, a lot of the recreation is performed from the ten to the 10-yard line,” Byers mentioned. “However all of the noise is on the objective line.”
That noise creates confusion, and confusion erodes confidence. Even well-intentioned lifters find yourself biking by means of merchandise with out perceive why they’re taking them or whether or not they’re
even efficient. The deeper drawback, in line with Byers, is that the business has grown with out improvising outcomes.
“This can be a class value over 200 billion {dollars} globally,” he mentioned. “You’ll anticipate society to be more healthy, and it’s not.”
For Byers, that contradiction is unacceptable. Dietary supplements have been by no means meant to exchange coaching, sleep, or vitamin. They have been meant to assist them. When the traces and high quality and belief are blurred, your entire system suffers.
The Momentous Customary
To repair that that drawback, Momentous constructed its enterprise round three non-negotiable: science, sourcing, and certification.
First, science. Merchandise should be backed by significant analysis and dosed successfully. If the proof is weak or the does is symbolic, the product doesn’t make it into the portfolio. Second, sourcing. The place components come from issues. How they’re processed additionally issues. Many manufacturers by no means see past the completed powders or dietary supplements. Momentous tracks components to their origins, verifying purity and consistency lengthy earlier than they attain manufacturing.
Third, is certification. Momentous merchandise are NSF Licensed for Sport, an ordinary that verifies each security and label accuracy. This isn’t nearly avoiding banned substances. It’s about guaranteeing that what the label says is definitely contained in the container.
“That second half is big,” Byers mentioned. “A product can say it has 500mg of one thing and have solely twenty. With out certification, you don’t know.”
These requirements are costly. They sluggish manufacturing, and drive firms to scrap batches that fail testing. In 2024, they pressured Momentous to make one in all its most troublesome choices. The corporate discontinued Fadogiathe firm thousands and thousands. Stock was dumped as a substitute of offered by means of, subscriptions have been canceled, and operations scrambled.
“It single-handedly made us not worthwhile for that yr,” Byers mentioned.
The message, nonetheless, was clear. “If we stored it simply to earn cash, Byers mentioned, “we might have eroded belief.” For advisors, companions, and groups who work with Momentous, that call turned proof of precept. Integrity wasn’t only a speaking level—it was operational.
Why Arnold Schwarzenegger Partnered With Momentous
Arnold Schwarzenegger has partnered with a number of distinguished manufacturers within the well being and health area. Only a few do earn his belief.
Byers’ relationship with Schwarzenegger developed slowly, lengthy earlier than contracts or campaigns have been even mentioned. Schwarzenegger and his workforce watched and noticed complete Momentous operated. They watched the corporate make exhausting choices, and prioritize high quality when shortcuts have been simpler.
“He noticed we have been a high-trust model in a low-trust class,” Byers mentioned.
What finally sealed the partnership was alignment. Schwarzenegger refused to advertise merchandise he didn’t personally use. Earlier than the ink was put to a contract, Byers informed a narrative of Schwarzenegger being on set for a shoot, and him crossing gadgets off scripts, dictating what he would and wouldn’t say.
“If he didn’t take it, he wouldn’t speak about it,” Byers mentioned. That honesty formed the
That very same back-to-basics philosophy can also be what led Momentous to develop past the normal efficiency trio. Whereas protein, creatine, and vitamin D kind the inspiration of the Arnold Stack, there was one important Schwarzenegger had been utilizing day by day that the model didn’t but provide: fiber.
For years, fiber has been some of the neglected elements of efficiency vitamin, usually dismissed as a digestive concern moderately than a efficiency one. But its position in intestine well being, metabolic perform, irritation administration, and long-term cardiovascular well being makes it a foundational addition for anybody coaching significantly over many years, not simply seasons.
“Fiber is crucial a macronutrient,” Byers mentioned. “Are you able to get it out of your food regimen? Sure. Is it exhausting to get it in doses that really matter in fashionable life? Additionally sure.”
That realization led Momentous to develop its Fiber+ that outline the remainder of its portfolio. The objective wasn’t to comply with a development, however to fill a niche. “It’s a extremely sleepy class,” Byers mentioned. “Nevertheless it was huge short-term and long-term well being outcomes. Fiber is just not new. It’s been round eternally. It’s simply been ignored.”
The transfer underscores a bigger level Momentous stands on: true efficiency vitamin doesn’t cease at muscle. It helps digestion, restoration, and longevity.
“These will not be developments,” Byers mentioned. “They’re fundamentals.”
Momentous Lengthy Time period Imaginative and prescient Reconciles Previous and Future
Momentous has by no means positioned dietary supplements as shortcuts. Byers is specific about that. Dietary supplements are instruments meant to assist coaching, not substitute it.
“The advantages come from consistency,” Byers mentioned. “Identical to lifting.”
That concept runs by means of every part Momentous does. What they provide is reliability. Their merchandise make it simpler to point out up once more the subsequent day. Byers believes most individuals don’t want extra merchandise. They want extra readability.
“Should you don’t have the inspiration mastered,” he mentioned, “nothing else issues.”
That philosophy resonates with lifters who’ve been round lengthy sufficient to know higher. Those who perceive profess is constructed slowly, by means of repetition, not novelty. Those who’ve cycled by means of sufficient developments to acknowledged when one thing is designed to final.
That can also be why Momentous’ presence on the Arnold Sports activities Pageant has been a gathering place for each nook of energy tradition. Bodybuilders, powerlifters, strongmen, and health fanatics. These are people at completely different levels of the identical lifelong pursuit. Byers sees it as greater than a showcase
“So many firms speak to individuals as one factor,” he mentioned. “The endurance athlete. The bodybuilder. Bur we’re not serving to simply Joe the bodybuilder. We’re serving to Joe the human.”
That distinction sits on the coronary heart of Momentous’ long-term imaginative and prescient. Coaching is just one a part of a life. Vitamin ought to assist not simply the carry in entrance of you, however the many years that comply with.
On the Arnold, the place the game’s historical past and future collide, that message feels particularly related. Probably the most spectacular physique on the ground might flip heads, however the deeper story is longevity. Who sis nonetheless coaching. Who remains to be wholesome. Who remains to be exhibiting up.
Momentous is betting that lifters are prepared for that dialog. Prepared to maneuver previous hype, put money into fundaments, and able to deal with efficiency vitamin the identical method they deal with coaching.
“Fundamentals matter,” Byers mentioned.
Within the gymnasium, in enterprise, and throughout a lifetime of coaching, they all the time will.
