Are you a wealth advisor trying to enter or broaden your attain within the high-net-worth (HNW) market? This shopper phase contains enterprise homeowners, executives, inventive professionals, and next-gen heirs with a web price of $5 million or extra.
These potential shoppers symbolize a various group with distinctive challenges and life targets far past asset accumulation. To draw and retain HNW shoppers, you’ll want superior technical experience and nuanced abilities in individuals and household dynamics administration.
How will you get or fine-tune these abilities? Incomes the Licensed Non-public Wealth Advisor® (CPWA®) certification from the Investments & Wealth Institute (IWI) is one option to accomplish this purpose. However is it definitely worth the time, effort, and cash you’ll dedicate to the method?
That can assist you make your choice, let’s evaluate what getting a CPWA certification entails and the way it may benefit wealth advisors who want to serve HNW shoppers.
What Is a CPWA Certification?
The CPWA certification program entails a singular, multidisciplinary strategy to addressing the monetary wants of HNW shoppers. Candidates to this system can select between two enrollment choices:
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A 6-month on-line program together with a 1-week, in-person class at a high enterprise college
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A 12-month online-only program
The conditions are:
Lastly, you should go a four-hour closing examination protecting 135 questions.
What Are the High Causes to Think about the CPWA?
The first advantages cited by many advisors holding this certification are:
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Aggressive differentiation within the crowded HNW market
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Extra confidence in working with ultrawealthy shoppers
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Superior data particular to fixing complicated planning challenges
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Potential for greater compensation and profession development
And, current knowledge tells us {that a} CPWA certification could also be an efficient option to develop your observe. Based on Cerulli Associates, CPWA practices have the biggest common shopper dimension within the trade:

What Will You Study?
The CPWA program’s curriculum is designed to provide the principle and sensible methods you’ll must serve HNW shoppers—and to go the required certification examination. The 11 core matters are damaged down into the next 4 classes:
1. Wealth administration. Understanding the massive image is crucial to optimizing planning for the ultrawealthy. This phase will show you how to analyze and suggest tax-efficient options and discover ways to construct and handle portfolios that meet complicated HNW targets.
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Tax planning. This deep dive into HNW-specific taxation will information you in speaking about methods with shoppers, simplify planning, and show you how to work successfully with shoppers’ tax attorneys.
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Portfolio administration. This phase will elevate your talents to harmonize wealth-building methods, threat administration, tax consciousness, and portfolio methods with shoppers’ assets and targets.
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Danger administration and asset safety. You’ll study to judge applicable insurance coverage and asset methods to guard shoppers via life occasions together with marriage, divorce, and demise.
The [CPWA program] content material was implausible and considerably elevated my skill so as to add worth to my goal market ($1 million–$5 million investable, primarily company VP-level individuals).”
Justin Hutt, CooperDavis Monetary Group,with Commonwealth since 2017
2. Human dynamics. Working with any shopper phase requires sturdy abilities in managing expectations, decision-making, and relationships, however you’ll want to boost your sport when serving the extremely prosperous.
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Ethics. Studying to establish and classify moral and regulatory points throughout the wealth administration spectrum will mean you can work confidently with a classy shopper base.
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Behavioral finance. Cognitive and emotional biases can intrude with a shopper’s skill to make sound selections. By studying methods to establish biases, you’ll be higher geared up to right or complement these tendencies.
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Household dynamics. Tailoring methods for household organizations, trusts, and enterprise entities will depend on your understanding of key household roles, household workplace infrastructures, and the nuances of performing shopper discovery.
3. Legacy points. In the event you haven’t mastered the complexities of how charitable and property planning options assist shoppers switch wealth, this phase provides you with the superior abilities you want.
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Charitable giving and endowments. You’ll study to evaluate the benefits and downsides of private and non-private charities, foundations, and trusts, in addition to the tax implications of giving methods in complicated shopper eventualities.
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Property trusts and wealth switch. Though elements of property planning might lie exterior your duties, a full understanding of wealth switch, end-of-life planning, and fiduciary points is crucial to the work of an HNW wealth advisor.
4. Specialty shopper companies. There are particular challenges concerned with enterprise planning along side HNW shoppers’ broader planning and portfolio administration wants.
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Government compensation. This phase addresses methods to consider inventory choices, deferred and fairness compensation plans, and concentrated inventory conditions, together with guidelines, restrictions, and tax implications.
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Intently held companies. As a big inhabitants of the $5 million-plus shopper base, carefully held enterprise homeowners want advisors who could make applicable suggestions about enterprise entity constructions and their tax implications, buy-sell agreements, valuation strategies, the enterprise lifecycle, and succession planning.
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Retirement. To information shoppers with huge belongings via the distribution section, you’ll want to grasp return sequencing, analytical forecasting, tax therapies, Roth conversions, distribution necessities, and analysis of certified plans and web unrealized appreciation (NUA) guidelines.
So, Is the CPWA Certification a Worthwhile Funding?
If your small business purpose is to draw and retain HNW shoppers, the data and insights provided by a CPWA certification might show you how to goal—and higher serve—this nook of the advisory market. However, make certain you’ve gotten a transparent plan earlier than diving in. Making lasting connections along with your desired clientele at all times relies on your agency’s service choices and the shopper expertise you ship.

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Commonwealth and IWI are separate and unaffiliated entities. Please seek the advice of your member agency’s insurance policies and acquire prior approval for any designation/certification applications.
