Apple has been compelled to make lots of region-specific adjustments to the iPhone and iOS within the EU as a result of Digital Markets Act (DMA). However the firm simply acquired excellent news from the EU fee relating to the DMA’s affect on two key companies: Apple Maps and Advertisements.
EU guidelines that Apple Maps and Advertisements are usually not ‘gatekeepers’
Charlotte Van Campenhout writes at Reuters:
The European Fee mentioned on Thursday Apple’s Maps and Advertisements companies is not going to be designated as gatekeepers underneath the EU’s Digital Markets Act, citing their comparatively low utilization and restricted market affect in Europe.
“The Fee has concluded that Apple doesn’t qualify as a gatekeeper in relation to Apple Advertisements and Apple Maps, as neither of those platform companies represent an essential gateway for enterprise customers to succeed in finish customers,” it mentioned in an announcement.
Apple welcomed the choice and responded with its personal assertion, per Reuters:
“These companies face important competitors in Europe, and we’re happy the Fee acknowledged they don’t meet the factors for designation underneath the Digital Markets Act”
Most updates involving the EU and Apple haven’t been nice information for the corporate. Apple’s compliance with the DMA has been repeatedly questioned and challenged. However that is not less than one win it might probably rely of late.
Talking of the EU, iOS 26.3 will introduce a number of new options and adjustments particularly for customers in that area. That’s a part of Apple’s ongoing efforts towards DMA compliance.
Does the EU ruling about Apple Maps and Advertisements shock you in any respect? Why or why not? Tell us within the feedback.
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