Sunday, December 21, 2025

Samsung teases mysterious ‘First Look’ occasion for CES 2026

Samsung First Look event Teaser

TL;DR

  • Samsung is internet hosting a particular occasion at CES 2026.
  • We’re anticipating the corporate to lastly showcase the Galaxy Z TriFold in entrance of world audiences on the occasion.
  • The corporate can be anticipated to unveil its new flagship TVs, home equipment, and different merchandise on the occasion.

Samsung has formally introduced a particular occasion titled “The First Look” on January 4 at 10:00 PM ET (7:00 PM PST). The occasion kicks off two days earlier than the official begin of CES 2026 in Las Vegas.

What is going to Samsung announce?

Samsung says the keynote will define the corporate’s imaginative and prescient for its DX (Gadget eXperience) Division in 2026, together with new AI-powered buyer experiences. However past the company technique discuss, all indicators level to what followers are actually ready for — the worldwide debut of the Galaxy Z TriFold and presumably its official US pricing.

Galaxy Z TriFold Folded

The occasion will probably be hosted by TM Roh, CEO and Head of the DX Division, with SW Yong, President of the Visible Show Enterprise, and Cheolgi Kim, Govt Vice President of Digital Home equipment. This means that Samsung will unveil a spread of latest gadgets and home equipment at CES 2026. The corporate normally participates within the annual tech expo to announce its next-gen flagship TVs and show expertise, good dwelling home equipment and related ecosystem upgrades, in addition to AI-driven options throughout product classes.

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Nonetheless, provided that Samsung lately introduced the Galaxy Z TriFold with out its personal occasion or a lot fanfare, CES 2026 can be an excellent time for the corporate to strut the dual-folding telephone in entrance of world audiences.

The Galaxy Z TriFold is anticipated to go on sale within the US in Q1 2026, which is why January 4 might be anticipated to be the second Samsung reveals the telephone’s US pricing and availability particulars.

What in regards to the Galaxy S26 collection? Don’t maintain your breath. Whereas Samsung may give us a refined tease or two about its upcoming flagships, this isn’t a full-blown “Unpacked” occasion, thus we’re not anticipating the brand new S collection to take the stage simply but.

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