If you would like extra Airbnb bookings with out spending cash on advertisements (and with out dancing in entrance of your property on TikTok), that is for you.
I’ve grown to greater than 100,000 followers throughout a number of platforms, helped a number of of my very own Airbnbs go viral, and constructed a enterprise that now will get round 75% of its bookings instantly. These methods work whether or not you run a glamping web site, a cabin, a lake home, or a metropolis rental.
If you happen to’re a visible learner, listed here are the 2 video variations:
• Half 1: 15 Social Media Advertising Ideas For Your Airbnb, Pt. 1
• Half 2: 15 Social Media Advertising Ideas For Your Airbnb, Pt. 2
Let’s get into it.
1. Use Instagram Trial Reels to Attain New Folks
Trial Reels solely go to non-followers, which ensures you recent attain. Submit your central reel, copy the caption, then submit a trial reel. This doubles your publicity immediately and helps Instagram take a look at your content material with new audiences.
2. Commerce Free Weekday Stays for Content material
Invite micro-creators to remain Sunday–Tuesday, when you’re hardly ever booked anyway. Ask for:
- Vertical movies
- B-roll you may reuse
- A collab submit
Creators usually give useful suggestions, too, with out the danger of a nasty overview.
3. Don’t Run Paid Adverts Till You Have an Natural Hit
A video that doesn’t carry out organically is not going to magically carry out as an advert. Let natural posts take a look at themselves. When you could have one which hits 50K to 100K views, it turns into your profitable advert.
4. Make investments As soon as in Excessive-High quality Video
Rent a videographer for one nice content material day. Get vertical footage, drone pictures, and all uncooked recordsdata. One single shoot can gas your advertising for a yr.
5. Prioritize Video Over Images
Images are nice in your itemizing, not for development. Reels and TikToks deliver attain and visibility. I’d somewhat see tough movies than excellent pictures that get no traction.
6. Use On-Display screen Textual content That Hooks the Proper Visitor
Within the first second, inform individuals who you’re talking to and the place the property is:
- “{Couples} retreat close to Houston, Texas”
- “Pet-friendly lake cabin in Austin”
Folks cease after they really feel the content material is particularly for them.
7. Examine What’s Already Viral
Take a look at your rivals’ highest-performing content material as soon as a month. Copy the format, angles, hooks, and textual content fashion, however movie it at your property. Creators copy developments always. It’s how advertising works.
8. By no means Increase Adverts From Your Telephone
Boosting out of your cellphone provides weak focusing on, fewer instruments, and additional charges. If you happen to’re going to run advertisements, use Meta Enterprise Suite or TikTok Enterprise Middle.
9. Use ManyChat-Type Key phrase Automations
Submit issues like: “Remark COUPLES, and I’ll ship you a reduction code.”
ManyChat robotically sends them the code + your direct reserving hyperlink. You additionally accumulate emails and monitor which platform converts finest.
10. Schedule Your Content material
Use Buffer, Hootsuite, or Meta Planner. Sit down as soon as per week and cargo all of your movies. The algorithm rewards consistency far more than perfection.
11. Run Quarterly Giveaways
Give away a weeknight stick with express guidelines:
- No weekends or holidays
- Have to be used inside X months
- Safety deposit + ID nonetheless required
Giveaways reliably get two to 3 occasions your regular attain, usually resulting in long-term followers.
12. Optimize Your Hyperlink in Your Bio
Set your hyperlink on this order:
- Be a part of the e-mail checklist for 10% off
- Guide direct and save
- Airbnb hyperlinks
You need guests to circulate towards direct bookings with out feeling pressured.
13. Flip On Instagram Auto Replies
Folks DM “How do I guide?” even when the hyperlink is within the bio. Automate the highest 5 inquiries to unlock time and supply instantaneous solutions.
14. Use Textual content Alternative for Quick Replies
Arrange shortcuts in your cellphone (like typing “GO2”) that increase right into a full message with pricing and reserving hyperlinks. This saves hours over time.
15. Submit Twilight and Nighttime Content material
Nighttime content material (scorching tubs glowing, LED lights, fireplace pits, string lights) performs extremely effectively. It feels magical and emotional, which is precisely what sells stays.
16. Optimize for Watch Time and Shares
- Use hooks like “Look forward to the ending.”
- Ship a payoff: a view, a metamorphosis, a shock function.
- Proper earlier than the reveal, immediate a share: “Ship this to a pal who all the time books the worst Airbnbs.”
17. Make Movies From Visitor Opinions
Screenshot opinions, overlay with matching footage, and add a narrative. Folks belief actual friends greater than hosts. These mini-testimonials convert extraordinarily effectively.
18. Use Earlier than-and-After Reels
Renovations, landscaping upgrades, and tiny enhancements all inform a narrative of progress. Transformation content material builds belief and makes individuals root for you.
19. Go Massive or Free With Influencers
- The center tier ($500–$1,500 creators) usually underperform.
- Micro creators = free stays for content material
- Giant creators = skilled campaigns with actual attain
Choose one lane and commit.
20. Inform Tales As a substitute of Pushing Bookings
Tales like “This couple stunned one another with…” carry out approach higher than “Guide now.” Folks purchase into emotion and relatability, not strain.
21. Don’t Wing Paid Adverts
If you wish to run advertisements correctly, rent somebody for a couple of consultations. You’ll save your self a whole lot (generally 1000’s) by avoiding rookie errors.
22. Hook Viewers in Two Seconds
Begin with curiosity:
- “I had two friends arrive without delay…”
- “This nearly ruined our five-star score…”
Curiosity retains individuals watching, and watch time drives attain.
23. Movie Reset Day & Cleansing Content material
Folks love behind-the-scenes cleansing, restocking, organizing, and resets. It proves you care, and it builds belief.
24. Pin Your CTA within the Feedback
Pin a remark that claims: “Guide direct on the hyperlink in my bio.” Even whenever you get a whole lot of feedback, your CTA stays on the high.
25. Add Handbook Subtitles
Use bigger fonts and spotlight key phrases like “scorching tub” or “lakefront.” Most individuals watch muted. Robust captions cease the scroll.
26. Collaborate With Native Companies
Movie “48 hours in [Town Name].” Tag native espresso retailers, eating places, trails, and boutiques. They usually repost, bringing you recent native site visitors totally free.
27. Movie Visitor POV Movies
Movie as if the viewer is staying there: strolling in, turning on the lights, making espresso, lighting the fireplace, and getting into the new tub. POV content material makes individuals think about themselves in that state of affairs.
28. Strive a 30-Day Posting Problem
Submit day by day for one month. You’ll study quicker, enhance quicker, and the algorithm will deal with you as constant, which equals extra attain.
29. Use Meta Inbox Automations
Meta Enterprise Suite has free automation options that behave like a primary chatbot. Instantaneous replies = fewer misplaced leads.
30. Use Emotional CTAs
As a substitute of “Guide now,” use:
- “Tag your journey buddy.”
- “Save this in your subsequent weekend getaway.”
- “Ship this to the pal who wants a break.”
Engagement fuels virality, which fuels bookings.
Ultimate Ideas
You don’t want an enormous finances or difficult software program to develop your Airbnb. You simply want to point out up, keep constant, and preserve experimenting. Begin with a couple of of those methods this week, and add extra as you get snug.
The momentum builds quietly at first after which all of a sudden. When it does, the appropriate friends will discover you, and your property will turn into the type of keep individuals speak about lengthy after they depart.
